Question 1

What is a Google Ads course?

Accepted Answer

A Google Ads course teaches you to plan, run and optimise pay-per-click campaigns across Google’s platforms — Search, Display, Shopping, YouTube and Performance Max — including keywords, audiences, bidding, conversion tracking and ROAS optimisation. Ours is hands-on, so you practise on real campaigns rather than only learning theory.

Question 2

Should I take the Google Ads course or the full performance marketing course?

Accepted Answer

If you specifically want to master Google’s platforms, the Google Ads focus suits you. If you want full paid-media employability — including Meta Ads, which most roles also require — the full performance marketing course is the better choice. We can advise based on your target roles.

Question 3

Does this prepare me for Google Ads certification?

Accepted Answer

Yes. The course prepares you for Google’s official Ads certifications (Search, Display, Video, Shopping, Measurement), which are free and taken through Google Skillshop. We prepare you for them rather than issue them ourselves, and employers value the demonstrable campaign results alongside the certificate.

Question 4

Do I need to spend money on ads to learn Google Ads?

Accepted Answer

Some hands-on practice involves real, usually small, ad spend on your own account, because running live campaigns is how you truly learn. We are upfront about what to expect. Even modest budgets teach the optimisation and tracking skills employers look for.

Question 5

Can I get a job with just Google Ads skills?

Accepted Answer

Yes — Google Ads and PPC specialist roles exist, and they are among the better-paid entry points in marketing. That said, most performance roles also expect Meta Ads, so learning both widens your options. Start with Google if you prefer, then add Meta.

Google Ads Course (PPC) — Hands-On Campaigns

What a Google Ads course covers

Google Ads vs the full performance course

Campaign types: Search, Display, Shopping, YouTube, PMax

Tracking & ROAS

Google certifications (free, via Skillshop)

Instructor: Jugal Chauhan

Fees & batches

Related pages

Ready to take the next step?

Frequently Asked Questions