Performance Marketing Course Online#1Spend Smarter. Convert Faster. Scale Bigger.
Learn how to run data-driven paid campaigns across Google, Meta, and beyond. Master the full performance marketing stack — from audience targeting and ad creatives to bid strategies, ROAS optimization, and attribution — and turn ad spend into measurable revenue.
Apply for the Performance Marketing
Flexible Batches
Full-Time (Weekdays) & Weekend (Sunday) options
Placement Support
100% placement assistance & career guidance
Open for All
Any field or background can apply
Work on Real Brands
Live projects on real clients & brands
Beginner to Advanced
From fundamentals to advanced strategies
AI-Integrated
Learn with the latest AI tools & techniques
3 months
Structured curriculum with expert mentors
Online Learning
Study from anywhere, anytime
Flexible Batches
Full-Time (Weekdays) & Weekend (Sunday) options
Placement Support
100% placement assistance & career guidance
Open for All
Any field or background can apply
Work on Real Brands
Live projects on real clients & brands
Beginner to Advanced
From fundamentals to advanced strategies
AI-Integrated
Learn with the latest AI tools & techniques
3 months
Structured curriculum with expert mentors
Online Learning
Study from anywhere, anytime
Our Alumni Work At Top Companies
Google
Meta
Swiggy
Zomato
Paytm
PhonePeGoogleMetaSwiggyZomatoPaytmPhonePeGoogleMetaSwiggyZomatoPaytmPhonePe
Infosys
Wipro
HCL
Razorpay
Unacademy
ZohoInfosysWiproHCLRazorpayUnacademyZohoInfosysWiproHCLRazorpayUnacademyZohoCourse Unbox vs Others
Why Choose Course Unbox's Performance Marketing?
Choosing the right course is a crucial decision. Here's what makes Course Unbox stand out from the rest.
Your Learning Path
12 modules, step by step — from fundamentals to job-ready skills.
Performance Marketing Foundations & Unit Economics
What performance marketing is, the full funnel (AARRR), and the metrics that matter — CAC, ROAS, LTV, CPA, CPM, CTR — and how to think in unit economics. You'll build: A unit-economics model for a real brand (target CAC, ROAS, break-even).
Google Ads — Search, Display, Shopping, YouTube & PMax
Account structure, keyword & audience targeting, bidding strategies, Quality Score, ad copy, Performance Max, and YouTube ads. Tools: Google Ads, Keyword Planner You'll build: A live Google Ads campaign running on a real budget.
Meta Ads — Facebook & Instagram
Ads Manager, audience building (custom, lookalike, interest), CBO vs ABO, placements, creative testing, and scaling. Tools: Meta Ads Manager You'll build: A live Meta Ads campaign with tested creatives.
Conversion Tracking & Attribution
Meta Pixel, Conversions API, server-side tracking, Google Tag Manager, GA4 events & conversions, and attribution models — the technical backbone most courses skip. Tools: GTM, GA4, Meta Pixel / CAPI You'll build: A full tracking setup with verified conversions.
Landing Pages & Conversion Rate Optimisation
High-converting landing-page anatomy, message match, A/B testing, and CRO frameworks so your ad spend actually converts. Tools: Landing-page builders, A/B test tools You'll build: A built, A/B-tested landing page tied to a campaign.
Full-Funnel Strategy & Retargeting
TOFU/MOFU/BOFU, retargeting & remarketing, lifecycle, and budget allocation across the funnel. You'll build: A full-funnel media plan with retargeting flows.
Other Paid Channels
LinkedIn Ads, programmatic & native, app-install campaigns, and affiliate — choosing the right channel for the goal. Tools: LinkedIn Campaign Manager You'll build: A channel-selection plan for a given objective.
Creative Strategy for Performance
Ad creative that converts: hooks, angles, UGC, creative testing frameworks, and the creative-led growth model. Tools: Canva, AI creative tools You'll build: A tested set of ad creatives with a testing framework.
AI in Performance Marketing ★ DEEP-DIVE
AI for ad copy & creative, audience and budget automation, predictive bidding, PMax with AI, and AI reporting — doing more with less. Tools: ChatGPT, Gemini, AI ad tools You'll build: An AI-assisted campaign workflow from brief to optimisation.
Analytics, Reporting & Optimisation
Dashboards, blended/MER ROAS, budget pacing, scaling decisions, and reporting results to clients or leadership. Tools: GA4, Looker Studio You'll build: A live performance dashboard + a client-ready report.
Advanced — Scaling & Media Buying
Scaling profitably, media planning & budget pacing, D2C/e-commerce performance, and lead-gen performance at scale. You'll build: A scaling plan for a campaign hitting its ceiling.
Freelancing, Career Prep & Capstone + Paid Internship
Building a paid-media freelancing/agency practice, portfolio, résumé, interview prep; a capstone managing a real budget; then your paid internship. You'll build: A capstone campaign with reported ROAS + a paid internship on real ad accounts.
Performance Marketing Foundations & Unit Economics
What performance marketing is, the full funnel (AARRR), and the metrics that matter — CAC, ROAS, LTV, CPA, CPM, CTR — and how to think in unit economics. You'll build: A unit-economics model for a real brand (target CAC, ROAS, break-even).
Google Ads — Search, Display, Shopping, YouTube & PMax
Account structure, keyword & audience targeting, bidding strategies, Quality Score, ad copy, Performance Max, and YouTube ads. Tools: Google Ads, Keyword Planner You'll build: A live Google Ads campaign running on a real budget.
Meta Ads — Facebook & Instagram
Ads Manager, audience building (custom, lookalike, interest), CBO vs ABO, placements, creative testing, and scaling. Tools: Meta Ads Manager You'll build: A live Meta Ads campaign with tested creatives.
Conversion Tracking & Attribution
Meta Pixel, Conversions API, server-side tracking, Google Tag Manager, GA4 events & conversions, and attribution models — the technical backbone most courses skip. Tools: GTM, GA4, Meta Pixel / CAPI You'll build: A full tracking setup with verified conversions.
Creative Strategy for Performance
Ad creative that converts: hooks, angles, UGC, creative testing frameworks, and the creative-led growth model. Tools: Canva, AI creative tools You'll build: A tested set of ad creatives with a testing framework.
Other Paid Channels
LinkedIn Ads, programmatic & native, app-install campaigns, and affiliate — choosing the right channel for the goal. Tools: LinkedIn Campaign Manager You'll build: A channel-selection plan for a given objective.
Full-Funnel Strategy & Retargeting
TOFU/MOFU/BOFU, retargeting & remarketing, lifecycle, and budget allocation across the funnel. You'll build: A full-funnel media plan with retargeting flows.
Landing Pages & Conversion Rate Optimisation
High-converting landing-page anatomy, message match, A/B testing, and CRO frameworks so your ad spend actually converts. Tools: Landing-page builders, A/B test tools You'll build: A built, A/B-tested landing page tied to a campaign.
AI in Performance Marketing ★ DEEP-DIVE
AI for ad copy & creative, audience and budget automation, predictive bidding, PMax with AI, and AI reporting — doing more with less. Tools: ChatGPT, Gemini, AI ad tools You'll build: An AI-assisted campaign workflow from brief to optimisation.
Analytics, Reporting & Optimisation
Dashboards, blended/MER ROAS, budget pacing, scaling decisions, and reporting results to clients or leadership. Tools: GA4, Looker Studio You'll build: A live performance dashboard + a client-ready report.
Advanced — Scaling & Media Buying
Scaling profitably, media planning & budget pacing, D2C/e-commerce performance, and lead-gen performance at scale. You'll build: A scaling plan for a campaign hitting its ceiling.
Freelancing, Career Prep & Capstone + Paid Internship
Building a paid-media freelancing/agency practice, portfolio, résumé, interview prep; a capstone managing a real budget; then your paid internship. You'll build: A capstone campaign with reported ROAS + a paid internship on real ad accounts.
Hands-On Training
Tools You'll Master
Get hands-on with the industry tools that top professionals use every day.
ChatGPT
Gemini
Claude
Midjourney
Perplexity
Google Ads
Google Analytics
Search ConsoleMeta Ads
SEMrush
HubSpot
Mailchimp
WordPress
Shopify
Hootsuite
Buffer
FigmaChatGPTGeminiClaudeMidjourneyPerplexityGoogle AdsGoogle AnalyticsSearch ConsoleMeta AdsSEMrushHubSpotMailchimpWordPressShopifyHootsuiteBufferFigmaChatGPTGeminiClaudeMidjourneyPerplexityGoogle AdsGoogle AnalyticsSearch ConsoleMeta AdsSEMrushHubSpotMailchimpWordPressShopifyHootsuiteBufferFigmaPerformance Marketing Syllabus
100% Practical Curriculum.
AI Powered. 0% Fluff.
An average marketer knows the theory about tools, reports etc — all of which you can learn for free.
Here, you learn by doing — under the guidance of industry leaders and expert practitioners, now with AI tools built into every module.
Because in today's market, knowing strategy isn't enough. You need to execute it — faster and smarter, with AI as your co-pilot.
Don't just take our word for it.
Hear from our alumni.
I was managing social media with no clue about paid ads. The Performance Marketing course at Course Unbox taught me how to actually make ad budgets work. I now manage a ₹15L monthly ad spend.
Deepika Rajan
Performance Marketing Manager, Meesho
The Meta Ads and Google Ads modules are incredibly in-depth. My ROAS improved from 1.8x to 4.2x within two months of applying what I learned. Best investment I made in my career.
Karthik Balaji
E-commerce Growth Strategist
Course Unbox doesn't just teach you to run ads — they teach you to think like a growth marketer. That mindset shift alone got me promoted within six months.
Neha Gupta
Digital Marketing Lead, UrbanClap
I switched from a finance background to performance marketing using Course Unbox. The structured curriculum and mentors who've actually managed large budgets made the transition seamless
Rohan Joshi
Paid Media Analyst, iProspect India
The attribution modeling module was a game-changer for me. I finally understood where our conversions were actually coming from, and we reallocated budget that improved overall performance by 35%.
Meera Patel
Growth Analyst
Placement support at Course Unbox is real. They prepped me for interviews, reviewed my portfolio, and I had two offers within three weeks of completing the course.
Aakash Verma
Junior Media Buyer, WATConsult
How to Join
Admission Process
The programs help you graduate with a job and not just a certificate.
Apply on Website
Fill up the application form and get your process started.
Talk to Your Counselor
A counselor will get in touch to understand your goals and help you with your results.
Enroll & Start Your Journey
Complete payment formalities and get started with the program. Welcome to the ride!
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Our mentors
Jugal Chauhan
Founder
Digital Marketing & Performance Expert
With over 12+ years of experience in digital marketing, I have built a strong track record of driving growth, building brands, and delivering measurable business impact across diverse industries. My professional journey includes working with leading organizations such as Bata India, Airtel, and prominent edtech companies, including Hindustan Times Media Partner Digiperform and SkillCircle.
Kuldeep Kumar
Real Estate Marketing Partner
Meta & Google Ads Specialist
I am Kuldeep Kumar, an AI-Integrated Digital Marketing Consultant & Trainer with 14+ years of proven expertise in Performance Marketing & Lead Generation. Since 2011, I've managed over ₹10 Cr+ in ad spend and helped Builders, Agents, and Brokerage Firms generate high-quality, conversion-ready leads.
Saumya Rajan
Associate Director
Digital Marketing Expert
As a seasoned digital marketing expert with over a decade of experience, I have made my mark in the industry. With a strong background in Google's AdWords domain, I have honed my skills as a subject matter expert during my 4-year tenure at Google while working with Cognizant. In addition, I have also contributed my expertise to WNS as a Sr Ops Analyst and Aon Hewitt as a Benefits Operations Administrator.
Punit Jindal
Digital Marketing Expert
Digital Marketing
Punit Jindal Widely Known as Zorbathezen Ex CEO AAFT. He is a renowned digital marketing expert with over 10 years of experience in the field. His expertise spans from strategy development to campaign execution, and he has worked with leading brands.