Program Overview
Performance Marketing Course in Ghaziabad
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View course detailsPerformance Marketing Course Syllabus (2026)
Quick Answer
A complete performance marketing syllabus covers the paid-media landscape, Google Ads (Search, Display, Shopping, YouTube, Performance Max), Meta Ads, other platforms, campaign architecture, audience targeting, bidding and budgeting, ad creative, landing pages and CRO, tracking and attribution (GA4, pixels), measurement (ROAS, CPA, CAC, LTV), optimisation and scaling — with AI tools and hands-on campaigns throughout.
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Frequently Asked Questions
It covers the paid-media landscape, Google Ads (Search, Display, Shopping, YouTube, Performance Max), Meta Ads, campaign architecture, audience targeting, bidding and budgeting, creative, landing pages and CRO, tracking and attribution (GA4, pixels), measurement (ROAS, CPA, CAC, LTV), and optimisation and scaling — with AI tools and hands-on campaigns throughout.