Question 1

What is the difference between SEO, AEO and GEO?

Accepted Answer

SEO optimises to rank in classic search results; AEO (Answer Engine Optimization) optimises to be the direct answer in AI Overviews, snippets and voice; GEO (Generative Engine Optimization) optimises to be cited by AI assistants like ChatGPT and Perplexity. They overlap, and in 2026 all three matter together.

Question 2

Is SEO dead because of AI?

Accepted Answer

No, but it is changing. Classic ranking still matters, while a growing share of discovery happens through AI Overviews and assistants, which is why AEO and GEO have emerged alongside SEO. The honest view is that SEO is evolving into a broader discipline, not disappearing.

Question 3

What is GEO (Generative Engine Optimization)?

Accepted Answer

GEO is optimising your content and brand to be referenced and cited by generative AI assistants — ChatGPT, Perplexity, Gemini, Claude and Google's AI features — when they answer user questions. Tactics include clear, citable, well-structured content, strong sourcing, and presence across the channels these models draw from.

Question 4

How do I optimise for AEO?

Accepted Answer

Answer questions directly and concisely (often in 40–60 words), structure content clearly with headings and FAQs, use schema where relevant, and target the specific questions people ask. The goal is to be the clean, extractable answer that answer engines and voice assistants surface.

Question 5

Should I learn SEO, AEO or GEO first?

Accepted Answer

Learn SEO fundamentals first — AEO and GEO build on the same content and structure principles. Then add AEO and GEO, which are rising fast and less saturated. Learning all three together, as this course does, positions you for the higher-value AI-search roles emerging in 2026.

Question 6

Do AEO and GEO skills pay more?

Accepted Answer

Reportedly yes — marketers fluent in AI-search optimisation are cited as earning a notable premium over generalists, partly because the skills are new and in short supply. Treat the exact percentage as indicative and verify, but the direction is clear: these are high-value, early-stage skills.

AEO vs SEO vs GEO: What's the Difference?

Definitions: SEO, AEO, GEO

How they differ (and overlap)

Why GEO/AEO are rising in 2026

How to optimise for each

The salary premium for AI-search skills

Comparison table

Related pages

Frequently Asked Questions