Comparison
AEO vs SEO vs GEO: What's the Difference?
SEO optimises to rank in classic search results; AEO (Answer Engine Optimization) optimises to be the direct answer in features like AI Overviews, featured snippets and voice; GEO (Generative Engine Optimization) optimises to be cited by AI assistants like ChatGPT, Perplexity and Gemini. In 2026 they overlap and all three matter together.