Guide
Digital Marketing Course Syllabus (2026)
A complete, AI-first digital marketing syllabus covers the marketing funnel and strategy, SEO plus AEO/GEO, content and copywriting, paid search and paid social, organic social, email and automation, conversion optimisation, analytics, personalisation, and ethics — each layered with current AI tools and reinforced by hands-on campaign work.
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Frequently Asked Questions
It covers the marketing funnel and strategy, SEO and the newer AEO/GEO, content and copywriting, paid search and paid social, organic social media, email and automation, conversion-rate optimisation, analytics and reporting, and ethics — with current AI tools layered across each module and hands-on campaign work throughout.